A new initiative, based largely on social media, is looking to change gender perceptions about assertive girls being labeled as bossy. The campaign, called “Ban Bossy,” has employed First Lady Michelle Obama and a number of celebrities to promote the cause, including Beyonce, the self-proclaimed “fierce” singer who herself has a reputation for outrageous demands while on tour.
In a series of videos and graphics meant for social media use, celebrities insist we stop using the word “bossy” to describe assertive girls. In one video (featured below), “Glee” actress Jane Lynch, “Alias” actress Jennifer Garner, and Beyonce tell us that “words matter” and blame the use of the word for a lack of interest in leadership among young girls. Among the other notables participating in the campaign video are fashion designer Diane von Furstenberg, former Secretary of State Condoleeza Rice, Girl Scouts CEO Anna Maria Chavez, and Lean In founder Sheryl Sandberg. Even a few men joined the video: NASCAR driver Jimmie Johnson and Secretary of Education Arne Duncan.
