'Naughty List' of anti-Christmas retailers released

The American Family Association (AFA) has released their annual “Naughty or Nice” list of American retailers, recognizing those retailers who censor or refuse to use the word “Christmas” in their stores, as well as those retailers who embrace the word in defiance of political correctness.

The term “War on Christmas” is nothing new, as every year, many try to sterilize the holiday season of any traditional religious reference, including the use of the word “Christmas.” To fight this tide of political correctness gone amok, AFA is singling out those businesses who won’t acknowledge “Christmas” in favor of phrases like “Happy Holidays,” even while using the Christmas season to make money.

"Naughty List"
It takes some effort to make the “Naughty” list, which is well-publicized. Companies on the list have been fully reviewed and researched, and those companies who do not use the word “Christmas” in their advertising, website, and store displays make the list. Most of the companies have been featured before and are aware that AFA is monitoring their approach to Christmas. Among the companies who made this year's “naughty” list are:
  • Barnes & Noble
  • Family Dollar
  • Foot Locker
  • Limited Brands
  • Maurice's
  • Office Depot
  • Office Max
  • Pet Smart
  • Staples
  • Supervalu
  • Victoria's Secret
"Marginally Naughty List"
AFA also has a “Marginal” list, listing retailers who use the word “Christmas” very infrequently, or only in a particular advertising or display venue. Retailers who made the “Marginal” list include:
  • 1-800-Flowers.com
  • Academy Sports + Outdoors
  • Bath & Body Works
  • Best Buy
  • Cooking.com
  • CVS Pharmacy
  • Fred's
  • Radio Shack
  • Safeway
  • Starbucks
  • True Value
  • UncommonGoods.com
  • Walgreens
  • Whole Foods
"Nice List"
Finally, AFA also released a “Nice” list of retailers who embrace the use of the word Christmas, and do not fall into the politically correct trend of using phrases like “Happy Holidays.” Among the companies on the “Nice” list and considered “Christmas-friendly” are:
  • Ace Hardware
  • Amazon.com
  • Banana Republic
  • Bed Bath & Beyond
  • Bass Pro Shops
  • Big Lots
  • Books-A-Million
  • Cabela's
  • Dick's Sporting Goods
  • Dillards
  • Dollar General
  • Gap, Inc.
  • H.E.B. Stores
  • HSN.com
  • Hallmark
  • Hancock Fabrics
  • Harris Teeter Stores
  • Home Depot
  • Hy-Vee Stores
  • JCPenney
  • JoAnn Fabrics
  • Kmart
  • Kohl's
  • Kroger
  • L.L. Bean
  • Macy's
  • Marshalls
  • Meijer
  • Menard's
  • Michael's Stores
  • Neiman Marcus
  • Nordstrom
  • Old Navy
  • Pier One Imports
  • ProFlowers.com
  • Publix
  • QVC.com
  • Rite Aid
  • Sam's Club
  • Scheels Sporting Goods
  • Super D Drug
  • Target
  • TJ Maxx
  • Toys R Us
  • Zappos.com
"Exceptionally Nice List"
AFA also recognized several companies as “5-Star Businesses,” who promote and celebrate Christmas on an exceptional basis. Those companies are:
  • Belk
  • Hobby Lobby
  • Lowe's
  • Sears
  • Wal-Mart
AFA has a web page committed to tracking companies on the Naughty list with updates on their actions during the Christmas season: http://www.afa.net/christmaslist.

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