Monday night saw the much-heralded ABC interview between Hillary Clinton and her mainstream media BFF Diane Sawyer. The interview dominated news broadcasts in the days leading up to broadcast, as Clinton's new book, Hard Choices, is due to be released.
Some might think the first major interview with the front-runner to be the next President would attract a lot of attention. Those who do, however, don't know Jack.
According to overnight Nielsen ratings, more people tuned in to watch Kiefer Sutherland play Jack Bauer in the latest episode of the miniseries "24: Live Another Day" than the Hillary Clinton interview.
6.33 million viewers watched Sutherland's "24," while "Hillary Clinton: Public and Private with Diane Sawyer" attracted 6.08 million viewers to finish second. For Clinton, that's barely more viewers than what came in third: two repeats of Mike and Molly on CBS, which brought in 5.27 million viewers. NBC's "American Ninja Warrior" attracted 4.93 million viewers.
The news gets worse for Clinton in the key demographic rating of viewers 18 to 49 years of age. The interview scored a 1.0 key demo rating, meaning 1% of all TVs owned by viewers that age watched the interview. That was only good for fourth place among shows at that time, and it means more people 18 to 49 preferred to watch "24" (1.6 in the key demo), "American Ninja Warrior" (1.8 in the key demo), and reruns of "Mike and Molly" (1.2 in the key demo) instead of hearing Clinton. On the plus side, she did beat out the CW's "Beauty and Beast" in the ratings, a show that appeals to 13-year-old girls.
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